Friday, 20 May 2011

4th Year D&AD project

The D&AD project/ competition happens every year. D&AD usually sets out a certain amount of briefs around dec/jan time for graphics, illustration, packaging design etc. This year quite a few of 4th Year Illustrators have won prizes or been awarded for nominations. Have a look at the students work below,

The brief that I decided to work with was for the graphics- packaging design. The sponsor was The Body Shop. The brief set out was to design a contemporary range of packaging for The Body Shop that unites their brand values with the premium nature of the products. My idea can be seen above.

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